Aldo Novarese was born in Pontestura in Monferrato - Piedmont, in 1920 and attended schools specializing in the art of woodcut, etching, lithography and typography. From 1947 to 1953 he himself became a teacher of graphic aesthetics at the G. B. Paravia school. Having joined the Nebiolo Society's Artistic Studio since 1936, an Italian Foundry founded privately in 1852 and then transformed into a company in 1880, he took over the management in 1952, succeeding A. Butti after a long collaboration. To his intense activity as a character designer we owe the creation of numerous types such as: Egizio, Fontanesi, Juliet, Cigno, Ritmo, Garaldus, Estro, Eurostile, Magister, Recta, Metropol, Forma (character born in team with other important personalities of the time such as F. Grignani, G. Iliprandi, B. Munari, I. Negri, T. Neuburg, M. Oriani, P. Tovaglia) and Dattilo.
A young Aldo Novarese in his studio at the Nebiolo Foundry in Turin, early 1960s.
In addition to being a character designer, he was an advertising artist, painter, writer and editor of important trade magazines. Since 1938 he has won countless competitions and important international awards (Liège Competition in 1949, Linea Grafica Award in 1955 and the gold medal at the 1956 Milan Fair, to name a few).
Naturalistic ink drawing by Aldo Novarese
In 1957 he presented his character classification system to the "Ecole de Lure", in which he proposed the grouping of modern characters according to ten basic styles: this classification would become internationally known as the Italian point of view on character classification.
Table drawn by hand by Aldo Novarese for R41 - Character Classification
He is the author of two very important didactic volumes, both subject of countless reprints: Alfa-Beta "The Study and the Drawing of the Character" of 1964 and "The Alphabetic Sign" of 1971.
Home page of the first edition of "Il Segno Alfabetico" with a dedication to the great friend Renato Bernardi, founder of Reber R41
Between the end of the 60s and the early 70s, Aldo Novarese plays a fundamental role in the new partnership between R41 and the Fonderia Nebiolo, taking care of the new advertising campaigns and advertisements for both societies: in particular he published articles on the new availability of the Fonderia Nebiolo's fonts in dry transfer on the pages of the Graphicus Magazine. He also were involved in the "reception" of the Nebiolo fonts in the R41 dry transfer catalog starting from late 60s.
Advertisement by Aldo Novarese regarding the new partnership between Reber R41 and Fonderia Nebiolo in Turin in the early 1970s.
Packaging edited by Aldo Novarese for Nebiolo characters produced in transferable - In the image the Nebiolo Etrusco font.
In this article written by Aldo Novarese in Graphicus magazine (August 1972) in relation to the Forma font, the availability of the same also as a R41 transferable font is announced as a great novelty.
Having concluded his career in Nebiolo with retirement, Aldo Novarese continued his career as a character designer as a free lance for many years: there are dozens of important collaborations, in Europe (with Haas, Berthold Fototype, Tygra) and in America (Visual Compugraphics , ITC). But it is with Reber r41 that he will continue an uninterrupted partnership, until the year of his death in 1995, taking care of advertising, catalogs, graphics and of course ... fonts.
Advertising billboard - early 70s.
The Transit Collection was a line of dry transfers designed for school. The brand, as well as the packaging, are ideas of Aldo Novarese.
1987 - Hand drawn plates for the Greek Olympia font, commissioned by Reber R41.
Aldo Novarese is now internationally recognized as one of the most original Italian talents ever and his fonts have become synonymous with Italianness all over the world.
The characters of Aldo Novarese as a freelance
1979 Iniziali Americane
1983 New -Uncial
1989 Nova Gotica
Aldo Novarese's characters designed for the Nebiolo Foundry in Turin
1947 Iniziali Athenaeum
1951 Nova Augustea
1952 Normandia Stretto
1957 Garaldus greco e russo
1959 Bodoni Stretto
1960 Bodoni Greco e Russo
1960 Recta Greco e Russo
1965 Studio per Designer
1966 Forma (nato in team con F. Grignani, G. Iliprandi, B. Munari, I. Negri, T. Neuburg, M. Oriani, P. Tovaglia)
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